TOYOTA MOTOR SALES, USA: has signed as the official vehicle of USA Swimming. The multi-year sponsorship includes a variety of licensing, event and promotional opportunities. Toyota will also help create an award to identify and honor emerging talent in competitive swimming, both in the pool and in the areas of academics and community involvement. Financial terms were not disclosed.
VERIZON COMMUNICATIONS: launches a nationwide advertising campaign this month, going head-to-head with leading cable providers across the country to highlight Verizon DSL’s specific advantages over local cable ISP competitors like Adelphia, Comcast, Cox, Road Runner, Optimum Online and Brighthouse in nine markets. TV, radio and FSIs in daily newspapers in Boston, Seattle, Tampa, Pittsburgh, Baltimore, New York, Dallas, Philadelphia and Washington, DC, support. Draft New York handles.
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