WOMENS ENTERTAINMENT: has launched a sweepstakes tied into the original TV series McLeod’s Daughters, which offers consumers a chance to win a trip to Australia to visit the set of the hit show. Consumers 18 and older can enter The McLeod’s Daughters Sweepstakes by submitting an online entry form to People.com/wetv. The sweepstakes runs through May 1. Internet materials support.
RYAN PARTNERSHIP: Wilton, CT, hired Lissa Seeberger as VP of Ryan Consumer Insights, a new post at the agency’s research arm. Seeberger had been senior VP-group director at Wunderman, New York City; she joined Ryan on March 14.
LATINO SPORTS MARKETING: has launched LSM Soccer, a division dedicated to providing brands with effective methods for reaching the Hispanic consumer through soccer. The San Diego-based company’s new division said it will work with marketers to identify sports marketing strategies that integrate sponsorship activation and fulfillment, event management, and consultation on professional and amateur soccer opportunities.
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