J. BROWN AGENCY: Stamford, CT, named Mike Scheiner to the new post of executive creative director. Scheiner had been creative director at DDB, New York; he joined J. Brown on Oct. 17, reporting to Chief Creative Officer Victor Mazzeo.
KRAFT FOODS: Northfield, IL, has launched an online education service for school foodservice staffers. The curriculum, called Healthy Edge: Building Healthy School Meals, was developed with The School Nutrition Association and the Child Nutrition Foundation; it covers new dietary guidelines, food-prep safety, marketing, and nutrition education for kids. Foodservice pros who complete the online course get 10 hours of continuing-education credits.
KALEIDOSCOPE CREATIVE GROUP: Los Angeles, has formed five business groups to handle its expanded entertainment-marketing work. The divisions are Television (under Michael Rothenberg), Motion Pictures/Audio Visual (Don Scotti and Liz Regan), Print (Debi Stuzan), Home Entertainment (Lester Chin and Greg Porth), and Commercial Editorial (Jeff Yuen). The shop, formerly Kaleidoscope Films Group, creates movie trailers, on-air promos for TV shows and other entertainment properties.
SOUTHWEST AIRLINES: has partnered with the NBA to launch a specialty airplane, the NBA-themed Slam Dunk One. The Slam Dunk One is emblazoned with an NBA basketball and a hoop on the front section of the fuselage and includes customized interior with each of the 30 NBA team logos on overhead compartments. The multi-year agreement between Southwest Airlines and the NBA boosts Southwest Airlines’ advertising through NBA media to reach the league’s loyal fan base. The airplane is the second Southwest Airlines has customized to a marketing partner. Southwest established its first partnership featuring Sea World’s Shamu in 1988
Network
