KRISPY KREME: today wraps up its Valentine’s Day promotion giving away 12 Valentine’s cards with the purchase of a dozen doughnuts. Some shops also have sold heart-shaped doughnuts throughout the Jan. 15-Feb. 14 promotion. Marketing Drive Worldwide, Wilton, CT, handles.
UNDERDOG PARTNERS: Wilton, CT, has added two clients. General Cigar tapped the shop to handle retail promos and national events for upscale brands Partagas, Punch, Hoyo de Monterrey and Macanudo. The Association of Surfing Professionals hired Underdog to broker sponsorships.
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