EASTMAN KODAK CO.: has named Jeffrey Hayzlett CMO and VP for its graphic communications group (GCG). Hayzlett will lead all marketing activities for GCG, including product positioning, segment marketing, branding, marketing communications and customer development. Additionally, Hayzlett will lead business research, marketing strategy and business development activity for GCG. Hayzlett most recently worked as president and CEO of the Hayzlett Companies, Inc., a group of companies in the technology and communications industries.
MEREDITH CORP.: Des Moines, IA, bought online interactive marketing agency O’Grady Meyers, Los Angeles, to expand the publisher’s Meredith Integrated Marketing division. O’Grady Meyers keeps its name and management and becomes an independent department of Meredith Integrated Marketing, which creates custom publications and Web sites for marketers using Meredith’s 85 million-name database. O’Grady Meyers works with CPGs and healthcare brands; its largest AOR client is Nestlé USA.
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