AMERICAN GREETINGS’: outbound licensing division, AG Properties will now manage licensing in-house for its Holly Hobbie Classic and Holly Hobbie and Friends brands. AG Properties will oversee and implement all future licensing initiatives for Holly Hobbie Classic and Holly Hobbie & Friends globally. Nickelodeon and Viacom Consumer Products formerly handled licensing for the brands. Nickelodeon will continue to serve as a marketing partner, using its broadcast, print and online networks to promote the Holly Hobbie Classic and Holly Hobbie and Friends brands.
THE OLYMPIC DELIVERY AUTHORITY: is on the hunt for a marketer to promote the London 2012 Games, according to BrandRepublic. The position involves overseeing communications, branding, publications and new media. The organization, which is responsible for the venues of the Olympic and Paralympic Games, is offering a six-figure salary to the candidate, BrandRepublic said.
MANCHESTER UNITED: is without Peter Draper, who stepped down from his director of marketing position after seven years with the popular British soccer club, according to news reports.
GILLETTE VENUS: is on the hunt for the woman with the most beautiful legs in the U.S. as part of its Legs of a Goddess contest. The contest will be incorporated into singer Mariah Carey’s concert tour, The Adventures of Mimi: The Voice, The Hits, The Tour. The Legs of Goddess tour will visit five cities in August (Miami, Atlanta, Philadelphia, Boston and New York) where contestants will strut down a catwalk and strike a pose before a panel of judges. Judges will look for a woman with toned, shapely legs who exudes a confident, vibrant personality. The winner in each market gets VIP tickets to Carey’s concert and a one-on-one meeting backstage after the show. Gillette Venus will award one winner overall a grand-prize of $25,000. Porter Novelli, New York, and Pierce Promotions, Portland, ME, handle.
Network
