MTV2: will air a half-hour special produced in conjunction with Mountain Dew and NBC Sports entitled Dew Action Sports Tour on Sept. 4 at 2 p.m. EST. The cross-network project takes a behind-the-competition look at the athletes, the action and the lifestyle that surrounds the action sports tour. The program is hosted by MTV2’s Jim Shearer.
FLAVIA: the single-serve, brew-by-pack beverage systems, has inked a deal with Federated Department Stores, Inc. that will make Macy’s the department store offering its FLAVIA Fusion drinks station in 2006. The station debuted in 538 Macy’s stores on July 20 and was featured on the back-cover of Macy’s Home Catalog last month, which reached more than 7.8 million Americans. As part of the deal, Macy’s nationwide will feature Flavia Fusion in their home departments and will include on-site demonstrations. The stations let consumers create more than 30 single-serving drinks, including gourmet coffees, fresh leaf teas, wellbeing options and cappuccinos, mochaccinos and chai lattes.
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