CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs. Beginning this year, at least 5,000 taxis will air NY10, New York’s Taxi Entertainment Network, featuring exclusive content from WNBC, NBC News and NBC Entertainment.
FRITO-LAY: has posted the five finalists in its “Crash the Super Bowl” contest that will air the winner’s TV commercial for Doritos during the Super Bowl. Frito-Lay got more than 1,000 entries; the five spots went up last week on CrashTheSuperbowl.com for consumer voting. Fans vote for their favorite spot through Jan. 19; the winner will run, unchanged, during the Feb. 4 game (PROMO Xtra, Sept. 15, 2006). The finalists each win $10,000 and a trip to the game. The Marketing Arm, Dallas, handles the contest for Doritos.
RX EDGE: has signed indy pharmacy chain Medicine Shoppe International to install Rx Edge P-O-P media in the nearly 1,000 franchised Medicine Shoppe stores. That expands Rx Edge’s in-store media network of shelf dispensers and counter displays to 19,000 pharmacies nationally. Rx Edge is based in Hoffman Estates, IL.
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