DAYTONABRANDS: a manufacturer and marketer of consumer products for both the automobile and home use, is launching new products during ‘Race Week,’ which ends with the Daytona 500 on Feb. 18. Giveaways will be distributed to consumers at the event and at DaytonaBrands.com.
USM&P: the event marketing and retail services division of The Marketing Arm, has reorganized its Dallas office. Andrew Thompson, has been named account director for the State Farm account. He had been on the U.S. Air Force account. Drue Carney, who had been account director on the AT&T tour and sponsorship activation business, is shifting to account director on U.S. Air Force and NASCAR-related programs. He will also work on new business opportunities. Ryan Flynn has been promoted, replacing Carney as account director on the AT&T account. The agency has also formed a new operations department led by Mark Carpenter, director of operations. Chris Kennedy, who had been account manager on the U.S. Air Force business, will become senior manager of operations, reporting to Carpenter.
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