DRINKS AMERICAS HOLDINGS: has signed a deal with Hollywood filmmakers Mark Burg and Oren Koules to cross-market its beverages in movie and television productions. Burg and Koules are co-presidents of Twisted Pictures and Evolution Entertainment, which product such movies as the Saw franchise. Beverages such as Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Newman’s Own Lightly Sparkling Fruit Drinks and Fruit Essence Waters will get product placement in future movie and TV productions.
THE HEADBLADE INC.: has signed former National Basketball Association player John Amaechi to a multi-year contract, marking the first time the company has sponsored an openly gay male athlete. The company sells head-shaving razors. Terms of the deal were not disclosed.
EVENT MARKETING SHOP: George P. Johnson has found a partner to bring event and meeting content online. George P. Johnson signed a deal with Altus Learning Systems to rapidly capture and transfer event presentations, such as videos and speeches, to a marketer’s own Web site. A keyword search function lets users easily search materials, including PowerPoint and videos. The service extends Detroit-based George P. Johnson’s Global Links event management and reporting platform.
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