BURGER KING: is ramping up its dessert offerings with four new seasonal treats. The company is selling an Oreo BK Sundae Shake, Butterfinger Pie, Icee Floats and Mocha BK Joe Ice Coffee. Each item will be available for a limited time. In addition, it’s testing soft serve ice cream in regional markets nationwide. Products include a Warm Brownie Sundae and a Crown Cone. And next month, Burger King will introduce its Purple Berry Float as part of its tie-in with a summer movie promotion. In-store signage supports the product launches.
TRIMSPA: yesterday unveiled a new campaign using non-celebrities to market its products, its first since the death of its celebrity spokesperson Anna Nicole Smith. The company created a 30-second commercial that lets DVR users pause and examine hundreds of testimonials images. Online, visitors can look at other TrimSpa users testimonials and see before and after pictures and obtain additional details about the company.
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