CIGARETTE MARKETER: Sante Fe Natural Tobacco Co. is running a display contest for retailers, offering a $10,000 prize to the retailer that creates the best display showcasing the Natural American Spirit brand as “the natural and organic category” in the store. Retailers use P-O-P provided by the company to build their displays. Entries are judged on creativity, originality and potential to increase the brand’s sales. The contest runs June 15 through July 31. Smaller cash prizes will be awarded to 15 regional winners and 100 honorable mention finalists. All entrants get a branded fleece jacket or hemp messenger bag.
CIGAR LOUNGE: Cigars Around the World will host a Father’s Day promotion on June 13 to drive traffic to the upscale Miami Lakes lounge. Special offers and celebrity appearances will promote the upscale smoking lounge, which has satellite TV and WiFi and sells 1,000 kinds of cigars. Bill Rancic, the first-season winner of “The Apprentice,” opened the lounge, and plans to add a second one in Chicago.
EVERLAST WORLDWIDE INC.: has signed a two-year sponsorship and licensing agreement with U.S. Amateur Boxing Inc. Under the deal, Everlast will be the exclusive supplier for USA Boxing and athletes for all sanctioned tournaments, world competitions, Olympic trials and camps. Company boxing equipment will be used at all USA Boxing sponsored events and shows for the upcoming Olympic Games in 2008. Signage, print ads, co-branded packaging and promotional campaigns at retailers will support the partnership. Terms of the deal were not disclosed.
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