CELLFIRE: has hired Dwight Moore as vice president of corporate marketing for the mobile-phone coupon distributor. Moore had been senior director of marketing and products at software firm Syndera before joining Cellfire, with earlier work at Siebel Systems and Quaker Oats Co. Cellfire delivers geographically targeted coupons to consumers’ cell phones for marketers including Domino’s Pizza, Hardee’s, Peet’s Coffee & Tea, Hollywood Video, T.G.I. Friday’s, 1-800-flowers.com, Omaha Steaks and Meredith Corp.
CVS/PHARMACY: has agreed to install StoreBoard ads at its store entrances. The ads wrap around the security scanners that flank the doors in most retail stores. Drug chains Rite Aid, Duane Reade and Save-On already have the boards installed. The addition of CVS brings the number of stores with StoreBoard signage to 11,800 nationally. Two other retail chains are expected to sign on in June, according to StoreBoards. Advertisers using the boards include CBS Television, P&G, Unilever, Energizer, Vonage, Redi-Clinics, Maybelline and Pfizer.
HSN: is teaming up with Hear Music, Starbucks Entertainment and Concord Music Group’s record label, to produce a TV program to mark the release of Paul McCartney’s latest album, “Memory Almost Full.” A 30-minute program is scheduled to air on HSN today at 2:30 p.m. featuring cuts from the new CD, discussions with McCartney fans and the broadcast premiere of video segments from the ex-Beatle. The CD will be available during the listening party on air and online at HSN.com. “Memory Almost Full” hits U.S. and Canada Starbucks locations on June 5. Financial details of the partnership were not disclosed.
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