ICONICX BRAND GROUP INC.: has signed a deal to feature pop star Fergie in its TV, print and online advertising campaign. The junior brand, available only at Kohl’s, includes Candie’s apparel, footwear, jewelry, sleepwear, hats and bedding. The campaign will debut in September issues of fashion, entertainment and lifestyle magazines. The TV spot, cut from Fergie’s music video for “Big Girls Don’t Cry,” will air this summer. Candie’s is the exclusive fashion sponsor for Fergie on her first solo tour. Each concert features a live Candie’s fashion show.
PIZZA HUT: is marking the return of its P’Zone pizza a national competition featuring Takeru “The Tsunami” Kobayashi, a competitive eater. In the “Dare You to Still Be Hungry” contest, consumers enter for a chance to win a trip to New York to take on Kobayashi in an event sanctioned by Major League Eating (MLE). Participants upload a photo of themselves with their favorite P’Zone to Pizzahut.com and write about why they are up to the challenge of competing against Kobayashi. Entries must be submitted by July 1. The contest will take place in early July. The P’Zone pizza, which sells for $5.99 or two for $10.99 weighs one pound and features pizza ingredients inside a 12-inch crust.
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