20th CENTURY FOX LICENSING AND MERCHANDISING: has appointed Amy Lorbati, former vice president of worldwide television promotions, as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment, a division of Jamster. She will oversee FME’s efforts in developing partnerships with top-tier advertisers and integrating advertising into Fox’s mobile content. She will be based in Los Angeles.
GUITAR CENTER: launches Drum-Off 2007, the 19th annual national competition, which starts at local Guitar Center stores with drummers delivering three-minute solos on Sept. 12. Contestants 16 years of age and older compete for a grand prize package valued at $45,000, including a Toyota FJ Cruiser, $10,000 cash, a feature in a Guitar Center campaign and a custom designed drum kit from DW, Pearl, Tama or Gretsch. Prizes are also awarded to regional winners
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