GOLD’S GYM: recruited University of Louisville basketball coach Rick Pitino to help promote the opening of its new 65,000-square foot facility in Louisville. Pitino will be giving away autographed basketballs at a grand opening event on Aug. 11.
MARKETSOURCE INTEGRATED MARKETING SERVICES: has changed its name to MS3. The 30-year-old agency develops sampling programs, experiential marketing programs and Web sites.
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