GAP INC. is celebrating its one-year anniversary of the launch of its Product RED items with a new marketing campaign. The retailer, one of six Product RED licensees, is rolling out a new T-shirt, called 2 Weeks. Half of the proceeds of RED products go to the Global Fund to help fund AIDS programs. Print ads featuring celebrities including Anne Hathaway wearing Gap RED items will run in November issues of Vogue, Vanity, Elle, Glamour, Lucky, GQ and Details, among others. Laird + Partners handles the print campaign for Gap. Product RED has generated more than $45 million to the organization. Gap did not disclose its RED sales.
GEICO: is partnering with Harley-Davidson of Tucson during the HOGtoberfest on Oct. 5-7 to raise money for Big Brothers & Big Sisters of Tucson.
TWENTIETH CENTURY FOX: has promoted two executives: Lora Cohn and Virginia King have been named vice presidents of U.S. Licensing. Both are based in Los Angeles. Cohn is responsible for building the hard lines business, including the toys, games, gift/novelty, electronics/sporting goods and animation art categories across all of Fox’s intellectual properties. King is responsible for managing and growing the apparel, accessories social expressions and worldwide publishing.
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