Amazon.com, Inc.: The 2007 holiday season finished as the online merchant’s best ever, with its busiest day being Dec. 10 when more than 5.4 million items were ordered. The company wrapped up its second year of Amazon Customers Vote, with more than 4.6 million votes cast during the promotion, which offers consumers to buy high-ticket items like video-game consoles, digital cameras, Blu-ray DVD players, and jewelry, for dramatically slashed prices. For example, a Samsung 46-inch HDTV that lists for $1,899.98 was sold to 200 Amazon customers for $719. An Amazon spokesman said the company looked at the obviously loss-leader promotion, which began Nov. 15, as “a door-buster,” but he could not reveal any numbers to what extent purchasers bought other items.
Strategy Analytics: Social Media applications, such as MySpace, Facebook, YouTube and Flickr, will attract over 1 billion broadband users within five years, according to the research company. Its report, “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” concludes that the ability to develop successful targeted advertising techniques will be the key to long term financial viability for social media sites.
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