JORDAN BRAND: a division of Nike, Inc., and Levi Strauss Co., have teamed up to launch a limited-edition co-designed collection called 23/501. It features co-branded Air Jordan Retro 1 style sneakers with a pair of Levi’s Original, Button-Fly 501 jeans and a signature T-shirt. The three pieces, available for men only, will be sold as a set for $395 starting March 1 online at http://www.levi.com, at select specialty retailers, including Levi’s Stores, Niketown, and House of Hoops by Footlocker in 23 markets.
SESAME STREET WORKSHOP: the non-profit organization behind “Sesame Street,” has partnered with Lucky Brand Jeans to feature the classic Muppet characters in new line of classic T-shirts, hoodies and jackets. The collection will be sold at Lucky Kid stores and select Lucky Brand Jeans stores, as well as online at http://www.luckybrandjeans.com. T-shirts will sell for $28 and up.
UNITED VAN LINES: has hired brand development agency Adamson to develop its interactive marketing plan. The work will focus on national consumer and B-to-B search marketing, including pay-per-click and search engine optimization
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