EVAN WILLIAMS KENTUCKY STRAIGHT BOURBON WHISKEY: has signed a sponsorship deal with pro bass angler Russ Lane. Lane adds a second Bassmaster Elite Series professional to Team Evan Williams. The fisherman use Evan Williams-wrapped bass boats and wear Evan Williams logos.
APPLEBRANDSOURCE: a brand packaging and innovation firm, has relaunched as Ready366 [http://www.ready366.com]. Susan Palombo has been named managing director to head the firm. Most recently, she worked as director of brand strategy at Landor Associates and as senior partner at Ogilvy & Mather. The company’s clients include McNeil Consumer Products, Hershey’s, Unilever, Novartis and Philips Lighting.
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