News Briefs

CALVIN KLEIN, INC.: and Calvin Klein Underwear have signed a deal with Eva Mendes to feature the actress in an upcoming Calvin Klein Underwear advertising campaign. This fall, Mendes will be featured in global print and outdoor advertising imagery and the launch of “Seductive Comfort,” the latest offering from Calvin Klein Underwear. The effort marks the second brand campaign for the actress. In addition, the company and Calvin Klein Fragrances, will feature Mendes in a new fragrance campaign also launching this fall. Details on that initiative have not yet been released.