SALON SELECTIVES: hair care brand, will debuted a national television campaign yesterday. Each spot portrays confident women who are able to narrowly escape sticky situations by using their intelligence and strength, along with the “transformational powers” of Salon Selectives. The spots were developed by Laughlin/Constable, and will be running on national cable channels, including CMT, E, Lifetime, Oxygen, the Style Network and VH1.
MARVEL ENTERTAINMENT, INC.: has partnered with Reebok, to launch a collection of children’s sneakers featuring two super heroes, Iron Man and The Incredible Hulk. The partnership expands Marvel’s presence into new consumer goods distribution channels. The new line of sneakers will be available at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios’ “Iron Man” and “The Incredible Hulk.” The footwear will range from $45 to $65. Reebok and Foot Locker will support it with in-store signage and window displays.
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