WILLIAMSON-DICKIE MFG. CO.: the maker of Dickies, a global workwear brand, is extending its current licensing agreement to allow Rocky Brands to continue to manufacture and market footwear under the Dickies brand in the U.S. through 2010. Under the deal, Rocky Brands holds the exclusive rights to produce Dickies footwear in the U.S. Its line includes industrial work and slip resistant footwear for both men and women.
BRAND XPERIENCE: a Chicago-based experiential marketing company, has launched Go Green Mobile Billboard Advertising as its eco-friendly marketing vehicle division. Go Green is a mobile billboard advertising company that uses all electric, zero emissions vehicles for special events, street sampling and mobile billboards. The vehicles can be driven on city streets, at shopping centers and at special events.
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