STEVE & BARRY’S: is launching “Sex and the City: The Movie” apparel, licensed from HBO and New Line Cinema. T-shirts and tank tops are in stores for $8.98 or less, well before the film’s May 30 opening. The line includes such phrases as “I’m with Mr. Big” and “I (Heart) Sex and the City.” A portion of proceeds from the sale of the apparel will benefit the Children’s Defense Fund. Customers can also enter a movie-themed sweepstakes for a chance to win a trip to New York City or see a free screening of the movie with 100 friends, among other prizes at http://www.steveandbarrys.com and www.bittensjp.com/satcsweepstakes. Free screening passes to the movie will also be offered at Steve & Barry’s stores while supplies last.
TACO BELL: is adding a limited time offering to its menu with the Big Bell Box Meal. It includes a Bacon Club Chalupa, Beef Crunchy Taco, Bean Burrito and Cinnamon Twists with a large for $4.99 at participating restaurants. The company is supporting the launch with TV spots featuring comedic radio personality Adam Corolla who prompts viewers to “eat like a man” and that they “deserve a meal made for men.”
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