YUM BRANDS, INC.: has named Roger Eaton, 47, as president of KFC USA. He replaces Gregg Dedrick, 49, who plans to leave the post by yearend after 20 years with the company to pursue outside business ventures and academic coursework. In his new role, Eaton will be responsible for KFC’s domestic business. Since February, he has worked as Yum Brands’ chief operating and development officer. Dedrick will remain through a transition period through early 2009.
BELK: has signed a partnership with actress Kristin Davis to launch a new branded clothing line in stores this fall. The collection, which will appear in 125 Belk stores and online at http://www.Belk.com, will include an assortment of women’s apparel, sleepwear, loungewear, shoes, handbags and jewelry. Prices will range from $38 to $240. Davis is scheduled to appear at Belk locations this fall to promote the line. The company will also market the campaign via direct mail, fashion advertising and the Internet.
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