ADPACK USA: has named advertising agency Creative Jones as the winner of the firm’s second annual Tissue Tactics Contest. The promotion challenged agencies to use tissue packs to create a marketing campaign. The winning entry, pulled from hundreds of submissions, featured a tissue pack for Bliss Weddings & Events to promote its wedding planning service so that brides-to-be can “cry for all the right reasons” on their special day. It also included a coupon for $500-off a complete wedding package. The campaign was designed to target subscribers of bridal magazines or at bridal trade shows. Street Dogs Event Marketing took second place for its entry for the Soldiers’ Angels Museum, a traveling museum that shows images and memorabilia from U.S. troops. Third place went to Ogilvy Durham for the Full Frame Documentary Film Festival.
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