TIDE: has partnered with tennis superstar Venus Williams to launch Tide plus Febreze Freshness Sport detergent. In addition to appearing in television, print and in-store advertising, Williams will be featured on the Tide plus Febreze Freshness Sport website in a promotion that challenges consumers to design a tennis outfit for tournament play. The winning look will inspire an outfit that Williams will wear at a major tennis tournament in 2010. The promo ends May 7, 2010.
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