AAA: a motoring and leisure travel organization, has launched a sweepstakes offering the chance to join David Ragan, driver of the 6 AAA Ford Fusion of Roush Fenway Racing, at the Sept. 13 Boston Red Sox game at Fenway Park. To enter, people visitwww.AAA.com/AAAmobile through Aug. 18. The grand prize also includes the chance to see Ragan compete in the Sylvania 300 Sprint Cup Series race at New Hampshire Motor Speedway in on Sept. 14. Online marketing supports the promotion.
RESPONSE MEDIA: has promoted Keith Perlstein to chief technology officer. In that role, Perlstein is in responsible for overseeing current technology solutions, and developing the agency’s overall technology strategy. Prior to that, Perlstein held various technology leadership roles at the agency to support accounts, including Procter & Gamble, ConAgra Foods, Inc., Disney and Nestle.
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