SUBWAY: is giving people a chance to appear in an upcoming commercial with company spokesperson Jared Fogle. Customers can text the word “Jared” to 782929 for a chance to win through Aug. 10. Online marketing supports the promotion.
H&M: and “The Sims,” an Electronic Arts label, are rolling out a new outfit designed by a player of The Sims 2 game as part of a contest. The outfit will be available in nearly 1,000 H&M stores globally starting July 6 and in North America starting July 31. The winning outfit was developed in a contest last year that asked people to submit creations within “The Sims 2” using the game’s design tool, presented in an online fashion showcase. It will sell for $14.90.
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