PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.
Plans from PowerDirect, its parent firm, call for the program to roll out quickly to other markets, particularly those experiencing dwindling newspaper circulation.
The bag is designed to carry retailers’ pre-printed weekend circulars. According to PowerDirect, it will reach the top 50% of all retail shoppers.
“We have seen the many challenges that our retailer clients face in trying to reach consumers at home on the weekend when they are most likely to make purchase decisions and shop,” Mike Hiskett, VP of sales at PowerDirect, said in a statement.
“With shrinking newspaper circulation, limited total market coverage programs, and the prospect of a Saturday postal-service cutback, many of our clients are seeking a more reliable weekend marketing medium to drive incremental sales,” Hiskett added.
The bag will be branded with a distinct logo and will be distributed consistently every weekend. The program will also feature a URL, PowerShopper.me, which will allow advertisers to personalize messages and offers online directly to interested consumers, according to the company.
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