141 Worldwide has been named agency of record for all promotional work for the Nestea Chilled business.
The Nestea Chilled business is owned by Beverage Partners Worldwide-North America (a joint venture between Nestlé SA and The Coca-Cola Co.).
“We discussed and met with many strong agencies, all with compelling strategic and creative offerings, but it was 141 Worldwide who best demonstrated a complete understanding of our brand, category and consumer,” said Elizabeth Egan, business development, Beverage Partners Worldwide-North America.
Work will be handled out of the Chicago offices.