Naviant Picks MDA to Manage High-Tech Household File

Naviant Marketing Solutions Inc., Newtown Square, PA, has chosen Mal Dunn Associates Inc. to be the list manager of Naviant’s High Tech Household File.

The file identifies more than 34 million purchasers of computer hardware, software, peripheral equipment and other technology products. Also available are recency, frequency of product purchase, date of online registrationa nd primary use of product purchase.

Naviant is a provider of integrated precision marketing tools.