National MS Society Picks Merkle for Database Services
The National Multiple Sclerosis Society has retained Merkle to provide a wide range of database marketing services. The five-year contract, which is valued at several million dollars, was awarded to Merkle after
As a result of the agreement, Merkle|Domain, Merkle’s fundraising operation, will provide overall strategy, data analytics, creative and direct mail production and media placement services in support of the MS Society’s direct mail campaigns. Merkle|Domain has been charged with increasing the number of donors, donor loyalty and the amount of money raised through these efforts.
As work begins on the contract, Merkle|Direct will manage several direct mail fundraising campaigns on behalf of the MS Society’s 58 chapters across the U.S. Merkle will also develop the direct marketing strategy and production services for the annual MS Walk.
