Beta tests are underway for two advertising platforms designed for targeting users of the social networking Web site MySpace, a division of Fox Interactive Media Inc.
Advertisers will be able to use the new platforms for targeting consumers through blogs, sweepstakes, contests and other interactive formats.
Advertisers will have round the clock online access to update campaign elements and gather analytical data.
It will put creative freedom and control into the hands of advertisers to ensure that online communities remain dynamic and interesting in between major campaigns, according to Bruce Emo, senior vice president of sales at MySpace.
A self-service platform is being developed for advertisers with advanced design coding skills, with the time and resources required to maintain an online community.
Another full service platform is being developed to offer more customized advertising services, supported by in-house MySpace design and production.
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