MyPoints.com Inc., San Francisco, will buy rival Cybergold Inc for $142 million in stock, which will all but double its membership. The combination would create one of largest online direct marketers that rewards consumers with online incentive programs.
Cybergold’s 1999 sales were $5.3 million and has in excess of 7 million members. MyPoints had 1999 revenue of $24.1 million and over 8 million members. Cybergold’s chairman and chief executive officer, Nat Goldhaber, will become MyPoint’s vice chairman. Steven Markowitz is chief executive of MyPoints.
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