MyPoints.com, an Internet-based incentive and loyalty program direct marketer, has set up an initiative allowing marketers access to its database of three million online customers – after a fashion.
Through information service provider Experian list brokers, marketers may provide their offerings to MyPoints.com, which will then send out the material to their members. Experian’s brokers will not have access to the database or individual customer files.
MyPoints provides its participants with targeted e-mail and Web-based offers, and rewards consumers that peruse them with points redeemable for a wide variety of products and services.
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