Jeanniey Mullen has left her position as a senior executive at OgilvyOne Worldwide to become global executive vice president and chief marketing officer for Zinio.
Mullen will be responsible for marketing and branding the New York based digital publisher.
Zinio publishes the digital editions of more than 1,000 of publishing’s most recognizable magazines, including BusinessWeek, Men’s Health, Cosmopolitan and MacWorld.
Mullen will keep her position as chairwoman of the Direct Marketing Association’s Email Experience Council, an organization she founded while at OgilvyOne.
Mullen is also a regular speaker on e-mail marketing at trade events.
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