MSGi Direct, a Boston-based subsidiary of Marketing Services Group, Inc., New York, has launched EduBuyers, a direct marketing database targeting more than 1.5 million proven buyers of educational materials.
The EduBuyers database offers extensive information on the buying patterns of professional educators and consumers with school-age children in order to efficiently market educational products to a highly targeted audience of proven buyers of education materials.
MSGi Direct was also named exclusive manager of direct mail lists for Delta Education, a long-time provider of education programs and products that create enriching learning experiences for students.
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