Pepsi-Cola North America plans to give away Microsoft’s new Xbox 360 gaming system every 10 minutes for nine weeks this summer as prizes in an under-the-cap promotion with its Mountain Dew brand.
The promotion begins Aug. 28 and runs through Oct. 29, ahead of Microsoft’s anticipated holiday release of the Xbox 360.
Consumers will be able play at Every10minutes.com by entering codes found under the caps of 20 oz. Mountain Dew products. Consumers will choose which 10-minute drawing to enter, and can spread codes across different drawings or put them all in the same drawing. More than 9,200 Xbox 360s will be awarded.
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| Mountain Dew and Microsoft will team to give away Xbox 360s |
Pepsi and Microsoft demonstrated the promotion and the game yesterday at the Electronic Entertainment Expo in Los Angeles. They gave out Mountain Dew bottles with game pieces to attendees as well as 10 Xbox 360 consoles.
The Xbox 360 features a wireless controller and an array of interchangeable faceplates that let gamers personalize their console. The system, which was unveiled last week during a special televised on MTV, is designed for use with wide-screen high-definition televisions.
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