Detroit’s Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant marketing opportunities, and help generate funds to locate a new venue for the Motorsports Hall of Fame, currently housed in Novi, MI.
The 75-foot-long mobile version of the Motorsports Hall of Fame, housed inside a double expandable, tractor-trailer rig, will feature computer kiosks, racing memorabilia, detailed scaled models of famous cars, and a gallery of motorsports legends. The tour is slated to visit some of America’s most exciting powersports events, locations and attractions.
Ehlert Publishing Group, of Maple Grove, MN, recently agreed to become the tour’s first sponsor and will link the campaign to its 12 powersports magazines, two television shows, and their advertisers.
Currently there is a grassroots effort to keep the Hall of Fame in the Detroit area,” according to Watson, “but a number of cities have also expressed interest in relocating the museum.”
Dubbed the Heroes of Horsepower Mobile Tour, the traveling exhibit will be produced by Mobility Resource Associates of St. Clair Shores, MI. MRA estimates the tour will produce over 170 million tour impressions per year during its two-year tour.
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