If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent.
According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 million digital-coupon users last year. In 2014, this number is expected to increase 8.1 percent year-over-year to 110.8 million; and in 2015, this number is expected to rise 6.8 percent year-over-year to 118.3 million.
eMarketer also projects that a third of adult smartphone users in the U.S. will be redeeming coupons with their smartphones (i.e., via an app, the mobile Internet, a mobile bar code or SMS) this year.
Meanwhile, 45.0 percent of adult tablet users are expected to use those devices to redeem coupons.
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