E-mail messages are most likely to be read on Mondays, according to study from e-Marketing company eROI.
In its research brief, which covered third-quarter 2004, eROI reaffirmed its second-quarter findings, which revealed that both reads and click throughs were at their highest on Mondays and declined through the week, although the company did see a slight upward tick in reads on Friday.
According to the updated study, Thursday hosts the highest number of emails sent, as compared to three months ago, when Tuesday saw the biggest spike.
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