Alternative media and marketing services firm mktg has named Louis Marino as executive creative director.
In his new role, Marino will oversee the creative studio in New York and work with the creative directors throughout the company to establish a company-wide platform and creative services that encompass both an online and off-line offering, as well as traditional and non-traditional executions, the company said.
Most recently, Marino had worked for Bad Boy Entertainment Worldwide, where he was vice president of creative services, executive creative director. He has also worked for Island Def Jam Records Grey Advertising and the New Yorker magazine.
Mktg is headquartered in New York with offices in San Francisco, Chicago, Cincinnati and Toronto.
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