F+W Publications has consolidated management of its subscriber and book buyers files with Millard Group Inc. The appointment takes effect immediately.
The appointment includes the F+W Publications lists totaling more than 1.7 million active subscribers and book buyers who are sportsmen, professionals and hobbyists. The titles include Horticulture Magazine, Deer & Deer Hunting magazine, Popular Woodworking Magazine and Print Magazine. Horticulture Magazine has been managed by Direct Media Inc.
The Krause Publications files, which F+W recently acquired, are included in the appointment. The Krause files had been handled by Worldata.
The publications feature content on art, writing, automobiles, collectibles, crafts, horticulture, military interests, music, the outdoors, woodworking, sports and games.
MKTG Services Inc. had been managing the F+W Publications files.
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