Microsoft Gains in Search Market Share Thanks to Bing

It looks like we finally have some official data about Bing’s market share, and it’s good news for Microsoft, which was the only major search engine to gain in June.

According to the most recent figures released by comScore, Google Sites maintained its spot atop the search market heap with 65.0 percent of the U.S. market in June, reflecting no change from its share of searches in May.

Yahoo! Sites held onto its second spot on the list with 19.6 percent of the market in June, a 0.5 percentage point drop from 20.1 percent in May.

Microsoft Sites, which includes Bing, took 8.4 percent of the market in June, a 0.4 percentage point increase from 8.0 percent in May.

Ask Network remained stagnant at 3.9 percent, while AOL LLC also remained steady with 3.1 percent of the U.S. search market in June.

In June, 14.1 billion searches were conducted in the U.S. in June, a 2 percent decline from the 14.3 billion searches conducted in May.

Google Sites handled 9.1 billion of these queries, followed by Yahoo! Sites with 2.8 billion, Microsoft Sites with 1.2 billion, Ask Network with 552 million and AOL LLC with 439 million.

In comScore’s expanded search query report it indicates that Google Sites tops the list with 13.1 billion searches in June, a 1 percent increase from May. Google accounts for 9.6 billion of these searches (a 1 percent decline), while YouTube/All Other accounts for the other 3.6 billion (a 7 percent increase).

Bing helped to boost Microsoft Sites up 3 percent to 1.2 billion searches in June. The new search engine accounted for 1.0 billion of these searches.

Facebook.com, which ranked ninth in comScore’s expanded search query report, saw its searches increase 9 percent to 200 million in June, the biggest growth observed in the top 10 list.

Hitwise pegged Bing’s market share in terms of volume of searches at 3.23 percent as of the four weeks ending June 20. Google held 74.19 percent of the market, Yahoo! had 16.13 percent and Ask.com had 3.37 percent, according to Hitwise.

Sources:</strong

http://www.comscore.com/Press_Events/Press_Releases/2009/7/comScore_Releases_June_2009_U.S._Search_Engine_Rankings

http://www.hitwise.com/datacenter/main/dashboard-10133.html

http://www.techcrunch.com/2009/07/20/sing-about-bing-for-a-chance-to-win-500-you-know-you-want-to/