DVC Worldwide has created a new company branch, DVC Co-Marketing, to help clients partner with retailers. The branch will aid in the planning, creation and execution of those partnerships.
The Morristown, NJ-based firm has named Mickey Jardon as the executive vice president, managing director of the new practice area.
Jardon has held positions at General Foods, PepsiCo and MCA, and founded MGR (now Marketing Drive), a pioneer in the retail-marketing arena.
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