Michelin Launches B-to-B Portal

Posted on by Chief Marketer Staff

Michelin North America has chosen Vienna, VA-based Entigo Corp. to develop a business-to-business portal for its dealer, distributor and fleet partners. Michelin used Entigo’s Reality Builder to develop the new site, which is an extension of the Greenville, SC-based tire manufacturer’s BIB NET Order Management System.

Using the system, Michelin business customers will be able to conduct business in real time with Michelin over the Web and access real-time product, pricing, inventory inquiries, orders, order management, and claims processing information.

“By providing a comprehensive eCommerce portal for our fleets and channel partners, Michelin increases efficiencies, creates improved brand awareness and enhances customer service,” said Jack McCammond, manager of eBusiness products for Michelin Americas Truck Tires, in a statement.

Michelin Launches B-to-B Portal

Posted on by Chief Marketer Staff

Michelin North America has chosen Vienna, VA-based Entigo Corp. to develop a business-to-business portal for its dealer, distributor and fleet partners. Michelin used Entigo

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