MeritDirect, Stamford, CT, has been named to manage the new-to-market ESPN.com file of 2.5 million opt-in e-mail subscribers.
The file identifies sports enthusiasts mostly between the ages of 18 to 49, with average household incomes of $54,000. The file is 94% male and is selectable by a variety of criteria including sports interest, age and geography. The cost is $250 per thousand names.
Also available is ESPN.com Canadian, a file of 75,000 Canadian subscribers.
For more information, call MeritDirect at 203-541-2331, or 203-541-2313.
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