MeritDirect has added Experian’s National Business Database to its proprietary cooperative prospecting database MeritBase.
“We first had the opportunity to evaluate Experian’s database in May, 2004 when we entered into a partnership with them to launch a new membership co-op database, b2bBase,” said MeritDirect president Ralph Drybrough in a statement.
The announcement follows by one day a statement by infoUSA that it would no longer license data to MeritBase. InfoUSA cited its own business-to-business co-op, Business Response Alliance Data (BRAD), which is run by its Edith Roman division.
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