Today we meet Wendy Peichel, senior business development manager at Options Media in Boca Raton, FL where, for the past three years, she has dedicated herself to furthering the practices of e-mail and mobile marketing.
At Options, she works with “all the top-tier brokerage companies” brokering lists in such areas as student marketing, ailment marketing and many others.
Before her current gig, Peichel worked at World Class Marketing in Milford, CT mostly in list acquisition.
A 13-year veteran of the industry, she’s witnessed many changes
“But the nice part is that we’re seeing our core competency of e-mail marketing continue to explode,” she says. “All your traditional mailers are continuing to wake up and say ‘hey, I better get into the digital side of things.'”
Much of this is based on cost, she points out, with ever-increasing postal rates.
“The thing about the e-mail and mobile component are that they’re very trackable, you can see what kinds of responses you’re getting and you’re able to reach large audiences to get your message out — which is very exciting,” she says.
To an increasing extent, these characteristics of e-mail apply to mobile marketing, she notes.
“I was just on a conference call with a fairly large advertising agency and they’re like ‘we want to get into mobile
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